Cart
0
If you’re new to creating a website or exploring digital marketing, the jargon can be overwhelming. Terms like “responsive design” or “meta tags” might sound like another language — and in a way, they are. This glossary breaks down common SEO and web design terms so you can feel confident navigating your online journey.
1. SEO (Search Engine Optimization)
The process of improving your website so it ranks higher in search engine results, like Google. SEO includes keyword research, optimizing content, improving site speed, and building backlinks. A well-optimized site attracts more visitors without paid ads.
2. Keywords
The words or phrases people type into search engines. For example, “best coffee shop in Montreal.” Using relevant keywords in your content helps search engines understand what your site is about and connect it to the right audience.
3. Meta Title & Meta Description
Short pieces of text that describe your web page in search results.
-
Meta Title: The clickable headline (should be under 60 characters).
-
Meta Description: A short summary (about 155 characters) that encourages people to click.
4. Responsive Design
A design approach that ensures your website looks and works well on all devices — desktop, tablet, and mobile. This is essential, as over 50% of web traffic comes from mobile devices.
5. UX (User Experience)
How a user feels when interacting with your website. Good UX means clear navigation, fast loading times, and content that’s easy to read and understand.
6. UI (User Interface)
The visual elements people interact with, such as buttons, menus, forms, and images. While UX focuses on the experience, UI focuses on the look and feel.
7. CMS (Content Management System)
Software that lets you create, manage, and modify website content without coding. Popular CMS platforms include WordPress, Shopify, and Wix.
8. Backlinks
Links from other websites to yours. High-quality backlinks signal to search engines that your site is trustworthy and relevant, which can improve your rankings.
9. Alt Text (Alternative Text)
A short description added to images on your site. It helps visually impaired users understand the image content and allows search engines to index your images for SEO.
10. Call-to-Action (CTA)
A button or link that encourages visitors to take a specific action, like “Buy Now,” “Sign Up,” or “Get a Quote.” Effective CTAs can significantly improve conversion rates.
Why This Matters
Understanding these terms makes it easier to work with web designers, developers, and digital marketers. It helps you make informed decisions, set realistic goals, and ensure your website is built to grow your business.
The more comfortable you are with the language of SEO and web design, the better you can shape your online presence into a powerful marketing tool. GoCleo can help you navigate these terms through out the webdesign process.
