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Redesigning a website isn’t just about giving it a fresh new look. It’s a strategic move that can boost your growth… or turn into an expensive, ineffective project. According to McKinsey, nearly 60% of digital projects go over budget and 17% fail completely.
At GoCleo, we’ve been helping businesses with their redesigns for over 10 years, and we’ve noticed the same mistakes come up again and again. Here are the 5 most common ones.
1. No clear strategic vision
A website isn’t just a showcase — it’s a tool to generate sales or leads. Without clear goals, your design, content, and SEO decisions risk missing the mark.
What to do: set 3 clear objectives and align every decision with them.
2. Ignoring the user experience (UX)
Most visitors won’t return after a bad experience. Complicated menus, hidden buttons, or confusing navigation will drive prospects away.
What to do: test your site with real users before launch.
3. Overlooking existing data
Redesigning without analyzing current performance means you risk losing what already works.
What to do: use Google Analytics, Search Console, and tools like Hotjar to guide your decisions.
4. Unrealistic timelines
Trying to redesign everything in 3 weeks often leads to costly mistakes. Quality projects require time for design, content, SEO, and technical integration.
5. Forgetting about conversion
A website that gets visits but drives no action is worthless. Without clear calls-to-action, optimized landing pages, and automated follow-up, you’re letting opportunities slip away.
At GoCleo, we don’t just create beautiful websites — we build lead-generating machines. Modern design, advanced SEO… everything is built to turn visitors into customers.
👉 Contact us for a free initial consultation.
